Emsibeth USA – Beauty Cosmetics →

Summary

Emsibeth USA was the exclusive distributor of Emsibeth Cosmetics Spa products in the US, providing stylists who valued high quality with innovative ideas and a modern business proposition. With Emsibeth Cosmetics, salons regained their position as hubs for new developments, enhanced image, visibility, and growth. Its aim was to create well-being through advanced hair solutions.

Objectives

To create the online shopping experience on the Emsibeth USA website by improving product discovery and simplifying the checkout process
To identify the specific pain points users could encounter on our website
To design solutions aligned with our brand’s aesthetic and values, considering the nature of the products

My Role

• UI Design
• UX Research
• Visual Designer
• Social Media Strategy
• Product Photography
• Packaging Design
• Email Marketing

Tools

Figma, Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Hootsuite, Mailchimp.

The Challenge

My mission was to strategically launch the brand into the competitive US market through a comprehensive digital approach. This multifaceted strategy encompassed a dynamic social media presence, the creation of an engaging and user-friendly online store, the implementation of effective email marketing campaigns, and the design of print media materials. Each component seamlessly intertwined to form a cohesive and impactful brand introduction, ensuring a resonating presence in the digital landscape while forging connections with the target audience.

The Goal

• To create an intuitive and user-friendly platform that caters to cosmetics enthusiasts or professionals and simplifies the online shopping journey, guiding users seamlessly through the purchase process.
• To understand customer needs and offer a cohesive and integrated experience that could start in-store and continue online, or vice versa.
• To enhance the user experience by streamlining the discovery and purchase process, making it intuitive and seamless.
• To offer tools and resources to help clarify doubts or questions during the process.

My Creative Journey

My creative journey during this project was a dynamic and insightful process. It involved conducting user interviews, analyzing user behavior, and ideating design solutions that aligned with Emsibeth Cosmetics’ brand identity. Witnessing the evolution of my creative solutions in response to user feedback reinforced the value of user-centered design in achieving project success.

Unveiling Beauty in the Digital Realm

The vibrant presence across social media platforms served as a dynamic conduit for expressing the unique personality of the brand and the versatility of its product range. Through captivating visuals and engaging narratives, we transcended traditional boundaries, fostering an interactive community that not only embraced the products but also celebrated the art of self-care and self-expression.