Framing and Gilding Studio NYC →
Summary
Framing and Gilding Studio is a family-owned company that has been a household name for over four decades. Founded in 1983 by the Chang family, the business has been providing exceptional Framing and Gold Gilding Services to clients worldwide. Over the years, Framing and Gilding Studio has become a go-to destination for art collectors, museums, and galleries. The company has also collaborated with some of the world’s leading artists and designers, creating stunning pieces that are as many works of art as they are functional objects.
My Role
As the lead UX designer for this project at Framing and Gilding Studio, my role involves conducting user research, designing user interfaces, creating interactive prototypes, and collaborating with the development team to implement design improvements. I was responsible for ensuring that the final user experience aligned with the project’s objectives.
- UI Design
- UX Research
- Visual Designer
- Branding
Tools
Figma, Adobe Illustrator, Adobe Photoshop, Trello.
The Problem
The Problem we aim to address at Framing and Gilding Studio is the suboptimal user experience on the old website. Users have reported difficulties in navigating the gallery, ordering framing and gilding services, and finding information about the studio’s offerings. This leads to a decrease in user engagement and conversion rates.
The Challenge:
The Challenge in this project lies in transforming the website into an intuitive and visually appealing platform that caters to both art enthusiasts and potential customers seeking framing and gilding services. We need to strike a balance between showcasing artwork and facilitating seamless order placements.
The Goal:
The Goal for the Framing and Gilding Studio UX project is to create a website that not only showcases the studio’s artistry but also simplifies the framing and gilding order process, resulting in increased user engagement, higher customer satisfaction, and ultimately, increased revenue.
Objectives:
Our objectives for this UX project include:
- Increasing user engagement by 20% within six months.
- Reducing cart abandonment during the framing and gilding order process by 15%.
- Improving user satisfaction through a streamlined and visually pleasing website design.
Research
I conducted a competitive analysis to identify gaps and potential solutions in the market. My research included analyzing search engine positioning and how users arrive at online picture-framing platforms. I examined various factors such as keywords, demographics, page speed, and shopping seasons. This allowed me to understand the market more deeply and identify opportunities for differentiation and improvement.
My Creative Journey:
My Creative Journey throughout this project has involved conducting user interviews, analyzing user feedback, and iterating on design concepts. It has been inspiring to see how our creative solutions have evolved to meet the unique challenges of combining art appreciation with e-commerce functionality. This journey has reinforced the importance of user-centered design and collaboration within the team.
These definitions provide a clear and structured framework for understanding the UX process within the context of the Framing and Gilding Studio’s project, helping stakeholders and team members grasp the project’s scope and objectives.
