acomer.do
ROLE
Branding / Logo Design
Digital Character Illustration
DELIVERABLES
-Brand Logo
-Business Cards
-Brand Book
Acomer.do is a tech startup developing a mobile app designed to simplify ordering meals from various restaurants, similar to Uber Eats.
I crafted the logo and full visual identity for the brand, creating a fresh and friendly typographic composition that captures the dynamic nature of the service. Additionally, I designed a custom digital illustration of a playful mascot that occasionally complements the logo, adding a memorable and engaging element to the user experience.
TOOLS: Adobe Illustrator, Adobe Photoshop
BRANDING / LOGO DESIGN / DIGITAL ILLUSTRATION
Character Illustration Process
The creation of the brand's mascot involved a detailed digital illustration process using Adobe Illustrator. Initially, I sketched multiple rough concepts to capture the playful and friendly personality intended for the character. After selecting the strongest concept, I refined the artwork digitally, carefully defining lines, shapes, and proportions. Through vector-based techniques, I meticulously applied colors from the established warm palette, ensuring visual harmony with the overall brand identity. The finalized mascot illustration provided a lively, memorable element, reinforcing brand recognition and emotional connection with users.
Colors & Typography
For Acomer.do, I chose a vibrant and inviting color palette consisting of warm tones that range from deep orange and red to lively shades of yellow. These colors were strategically selected to evoke appetite, enthusiasm, and energy, perfectly aligning with the food-ordering experience. The typography was carefully crafted to complement this warmth, featuring modern, approachable fonts that enhance readability while reinforcing the friendly and dynamic personality of the brand.
