ILVE USA - NECO Trade Show 2024

ROLE
Visual Designer

DELIVERABLES
-Event Branding
-Digital Media
-Landing Page
-Microsite

NECO Expo is an annual appliance expo for members of the NECO Alliance, a dealer co-op in the Northeast. As part of their marketing strategy, ILVE USA aimed to capture information from potential prospects in the dealer and distributor segments through a landing page, email marketing, and social media.

We developed the event branding, landing page, mobile site for iPads, web banners, retractable banners, and digital email signatures for the sales team.

TOOLS: Figma, Elementor, WordPress, Adobe Photoshop, Adobe Illustrator

BRANDING / LANDING PAGES / GRAPHIC DESIGN / PRINT MEDIA

Branding and Visual Identity

The event branding extended across both digital and physical materials, creating a unified and polished look for ILVE at NECO. The visual direction emphasized ILVE’s luxury aesthetic with high-end imagery, clean typography, and a consistent color palette that stood out on the expo floor and in inboxes.

I’m a multidisciplinary UI/UX Designer and Graphic Designer with 15+ years of experience creating high-performing digital experiences for agencies, startups, and global brands. I specialize in e-commerce and mobile-first design, leading the end-to-end UX process from research, user flows, and information architecture to wireframing, prototyping, usability testing, development, and launch, to deliver scalable, intuitive solutions that combine user-centered design, technical expertise, and business strategy to improve engagement, streamline workflows, and increase conversions.

Digital Design

Packaging Design

Find Me.

Let’s make something great together.

UI/UX Design & Research
UX/UI Design
Design System for Web & Mobile Apps
User Interviews
User Personas
User Journey Maps
Low- & High-Fidelity Prototypes
Usability Testing
Information Architecture

Web Development & SEO
Front End Development
Web Design
Generative AI Applications
Content Copywriting
Web Project Management
SEO-Optimized Product Titles & Descriptions
Batch Product Image Optimization & Management

Graphic Design & Branding
Visual Identity & Custom Logo Design
Brand Guidelines
Graphic Design
Product Catalogs
Product Spec Sheets & Technical Drawings

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