Emsibeth USA – Henry Carrera

Emsibeth USA | Digital Design & Visual Strategy

ROLE
Web Design
Packaging Design
Email Marketing
Product Photography

DELIVERABLES
-Website
-Product Packaging
-Email Templates
-Social Media Posts

Emsibeth Cosmetics is an Italian professional beauty brand founded in Verona in 2001. The company specializes in innovative hair, scalp, and skin care solutions designed for salon professionals. With a strong focus on quality and cutting-edge technology, Emsibeth empowers stylists by providing advanced products that combine performance with wellness.

Emsibeth USA is the exclusive distributor of Emsibeth Cosmetics Spa products in the United States, targeting professional stylists with premium-quality hair solutions and a contemporary, wellness-driven business vision. The brand aimed to restore salons as trendsetting spaces, enhancing their image, visibility, and growth potential. My role involved developing a cohesive and modern digital presence through web design, social media visuals, product photography, and email marketing.

TOOLS: Adobe Photoshop, Lightroom & Illustrator, Figma, WordPress, Mailchimp

BRANDING / LOGO DESIGN / DIGITAL ILLUSTRATION

Web Design

I led the design of the Emsibeth USA website, focusing on a clean, elegant layout that showcased the brand’s premium positioning. The user experience was designed to be intuitive, visually appealing, and informative, reflecting the brand’s commitment to innovation and professional quality. The site featured product information, brand philosophy, and retailer access, reinforcing trust and credibility within the salon community.

Social Media Visuals

To support the brand’s online presence, I created a series of high-impact social media graphics tailored for Instagram and Facebook. These visuals followed a consistent aesthetic aligned with the brand’s identity—clean layouts, sophisticated color palettes, and clear messaging—designed to engage stylists and beauty professionals while promoting new products and campaigns.

Product Photography

I was responsible for the art direction and execution of product photography sessions. The goal was to highlight the premium quality of Emsibeth Cosmetics through well-lit, detailed shots that could be used across the website, social media, and printed materials. The final images elevated the brand’s perception and aligned with its high-end image.

Email Marketing

I designed and built custom email templates for promotional campaigns, product launches, and salon partner communications. These newsletters were crafted to match the brand's tone, clean, professional, and informative, while driving engagement and conversions through strategic layout and calls to action.

Packaging Design

Collaborated on product packaging design to ensure consistency with the brand’s identity, emphasizing clarity, elegance, and shelf appeal, while maintaining alignment with the parent company’s standards

Emsibeth USA | Digital Design & Visual Strategy

Web Design

Social Media Visuals

Product Photography

Email Marketing

Packaging Design

Explore more of my creative work:

Contact

Emsibeth USA | Digital Design & Visual Strategy

Web Design

Social Media Visuals

Product Photography

Email Marketing

Packaging Design

Explore more of my creative work:

I’m a creative visual & UI - UX designer specializing in branding, ecommerce, print, and digital assets design, passionate about solving design challenges and creating functional and aesthetic solutions.

Contact

Branding

Landing Pages

Product Photography

E-Commerce

UI /UX

Graphic Design

Digital Design

Email Marketing / Social Media

Packaging

Find Me.

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Planning a project you'd like to discuss?
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