Kypotx – Pots & Planters →
Summary
Kypotx is a concrete art deco brand specializing in handcrafting of pottery and planters. Designed to enhance the visual space of homes or offices, tailored for succulent, cactus, and small plant enthusiasts.
The Challenge
The client’s aim was to establish a resolute visual identity characterized by enduring minimalism, all in service of showcasing a collection meticulously designed to seamlessly integrate with and elevate any given visual space.
My Creative Journey
The end result was the creation of a distinctive brand identity that captured the very essence of the products. This was achieved through an elegantly uncomplicated and minimalist design approach, employing soothing pastel hues that conveyed a sense of serenity. Complementing this, a visually captivating website was designed, serving as a stunning canvas to display the brand’s unparalleled offerings while ensuring a seamless and delightful shopping journey for visitors. Furthermore, the brand’s social media footprint proved to be a powerful conduit for communicating its unique personality and array of offerings. This robust online presence effectively resonated with the audience and nurtured a thriving virtual community, thereby fortifying the brand’s digital influence.